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Marketing Strategy Proposal
Hýbnerová, Anna ; Nováková, Irena (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis analyzes the marketing strategy of selected secondary school, with regard to the interest of the potential applicants for study. It specifies the basic principles of marketing, especially of school marketing. By questionnaire survey was to determine the factors that most affect future applicants for study. On the base of the research results it was made a proposal of measures for the school management to increase the interest of the that secondary school.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Muchová, Veronika ; Flašar, Martin (referee) ; Bartoš, Vojtěch (advisor)
The bachelor’s thesis is focused on evaluation of selected company’s (Ireks Enzyma, s.r.o.) financial situation during five years - between 2016 and 2020. This thesis is compartmented into three sections: the first one represents theoretical knowledge (such as explanation of the financial analysis indicators) which is then practically used in the next part of the thesis – this (second) part utilises financial statements of the company and indicators calculated from it. In the last, third, part of the bachelor’s thesis, an analysis of both internal and external surroundings of the company is performed - using SWOT, PESTEL and Porter analysis. Last but not least, the thesis is accomplished by a comprehensive financial analysis evaluation of the company Ireks Enzyma, s.r.o., provided with some suggestions of detected deficiencies improvement.
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The Use of Project Management Tools in Practice.
Monczová, Laura ; Kruljacová, Anna (referee) ; Smolíková, Lenka (advisor)
The bachelor thesis is focused on the use of project management in practice. The first part describes the introduction to management, which contains all the necessary information for project management. The next part is devoted to the description of the company Yummy Lamy and the analysis of its current state. The work shows the use of PESTEL, SWOT and RIPRAN analysis, competition and stakeholder analysis, the logical framework of the Gantt chart and contains a proposal for the solution of the work.
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Zmena informačného systému spoločnosti AB Diagnostik a.s.
Štrbáková, Barbora
Štrbáková, B. Change of Information System of AB Diagnostik a.s. Master's thesis. Brno: Mendel University in Brno, 2023. The master's thesis deals with the change of information system for CT and MR workplaces of AB Diagnostik a.s., which is managed by the project management standard PRINCE 2. The aim is to create a new system that meets the requirements of employees and opens up to a new type of users, namely patients and referring physicians. A new design and new processes are created to make the registration process more attractive and internal procedures more efficient. The system meets the requirements of digitization of healthcare in Slovakia and is connected to the NCZI and insurance companies.
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Design of Web Aplication for bond Management
Půža, Lumír ; Tesař, Miroslav (referee) ; Dydowicz, Petr (advisor)
This thesis deals with the design of a web application for bond management. The thesis has three main chapters. The first chapter describes the theoretical background required for the analysis, the implementation of the change and the development of the web application. In the second chapter, the company's analysis and the current state of bond management. The last part of the thesis is the design of the change, the creation of the application and its deployment. The result is the successful deployment of the web application.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Muchová, Veronika ; Flašar, Martin (referee) ; Bartoš, Vojtěch (advisor)
The bachelor’s thesis is focused on evaluation of selected company’s (Ireks Enzyma, s.r.o.) financial situation during five years - between 2016 and 2020. This thesis is compartmented into three sections: the first one represents theoretical knowledge (such as explanation of the financial analysis indicators) which is then practically used in the next part of the thesis – this (second) part utilises financial statements of the company and indicators calculated from it. In the last, third, part of the bachelor’s thesis, an analysis of both internal and external surroundings of the company is performed - using SWOT, PESTEL and Porter analysis. Last but not least, the thesis is accomplished by a comprehensive financial analysis evaluation of the company Ireks Enzyma, s.r.o., provided with some suggestions of detected deficiencies improvement.
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The Use of Project Management Tools in Practice.
Monczová, Laura ; Kruljacová, Anna (referee) ; Smolíková, Lenka (advisor)
The bachelor thesis is focused on the use of project management in practice. The first part describes the introduction to management, which contains all the necessary information for project management. The next part is devoted to the description of the company Yummy Lamy and the analysis of its current state. The work shows the use of PESTEL, SWOT and RIPRAN analysis, competition and stakeholder analysis, the logical framework of the Gantt chart and contains a proposal for the solution of the work.
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Strategic analysis of Heaven Labs s.r.o.
Kotyza, Daniel ; Sieber, Patrik (advisor) ; Špička, Jindřich (referee)
The aim of this bachelor thesis is to evaluate the current strategic position of Heaven Labs s.r.o. and suggest a recommendation for its future development, which will be based on specific strategic analysis methods. The thesis is divided into a theoretical and a practical part. In the theoretical part, the subject of a research will be divided into sections named strategy, process of strategy creation, business model, strategic analysis, macro and micro environment analysis, internal analysis and SWOT analysis. Later in the practical part, the company will be introduced. Afterwards the methods described in the theoretical part will be applied to identify external and internal factors affecting the strategic position of the company. The resulting work will be provided to the company management that will be able to use the findings gained from this work to plan future strategy.
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